About us

Welcome to SUBSONIC, your new favorite shop for modern fashion that stylishly showcases your passion for weapons and shooting sports. My name is Daniel Hafele, I am 32 years old and live in beautiful Tyrol in Austria. As a long-time self-employed person and enthusiastic shooting sports enthusiast, I have always been looking for clothes that represent my hobbies without being too conspicuous - and unfortunately I didn't find what I was looking for.

This is why I created SUBSONIC. It stands for high-quality fashion that subtly and tastefully expresses the fascination and respect for shooting sports and weapons. Each collection is designed with great attention to detail and a high standard of quality. I want you to not only feel comfortable in our clothing, but also to be able to proudly show your passion.

Why the name SUBSONIC? Subsonic is a general term for noise-reduced ammunition. Only gun enthusiasts can make the special connection to this name. It represents not only the technical precision and specialized knowledge, but also the quiet but strong presence that I want to express in my fashion.

I know how hard it is to find fashion that hits just the right note - unobtrusively quiet, but still expressive and loud. At SUBSONIC you get exactly that: stylish designs that reflect you and your interests without being loud or obtrusive.

I'm glad you're here and hope you enjoy my creations as much as I do. Discover our collections and find your new favorite piece at SUBSONIC!

Best regards,

Daniel Hafele
Founder of SUBSONIC.